The story of Dairyland starts in 1979 with a small ice cream company along Pemba Street, Nairobi. It comprised a basic ice cream manufacturing plant, a very small office and two distribution vans. In those days the challenges of running an ice cream factory were many: a staff of just twenty people at the time, limited technology and storage space, difficulty in differentiating brands due to limited packaging options and limited market access both in Nairobi and upcountry.
In spite of these challenges, the brand has more than survived; it has thrived. The Dairyland team has been, and still is, at the fore-front of innovation and exceptional service delivery, which has propelled the company to becoming the leaders in the ice cream sector in East Africa. Over the years, the brand has innovated some of the most delicious ice cream flavors presented in attractive and eye catching packaging and Dairyland’s vision of having the widest range of quality ice cream has been realised.
The company has also experienced unprecedented growth, acquiring larger, more modern machinery; more skilled staff; extra office space, equipment and systems. At present, it has over 250 employees and a fleet of over 30 refrigerated vehicles to service the whole of East African region.
More over, the brand Dairyland has expanded to include chocolate by the name Chocolart. This therapeutic, guilt free indulgence comes in six flavours that are beautifully wrapped in a package inspired by art. Chocolart provides a sweet momentary escape from the hustle and bustle of daily life and is packed in 20gms, 50gms and 90gms.
Dairyland has undergone a metamorphosis over the years, the most notable being its tubs of ice cream.
Dairyland is known for its wide variety of flavours but did you know it once had 35 flavours in its portfolio. Due to market pressure, it had to reduce its flavours to less than 20. Here are some of the flavours that succumbed to the pressure.
Currently, Glacier Products Ltd is the only ice cream company in Kenya to have had ISO 22000:2005 certification, which has since been upgraded to FSSC 22000. This latter certification is fully recognized by the Global Food Safety Iniciative (GFSI), and shows that the company observes the highest hygiene standards and stringent procedures to ensure that only safe and quality products are delivered to customers. Also Dairyland is HALAL certified, and suitable for lacto vegetarians.
Thanks to its fan base, Dairyland has been awarded Superbrand status from 2009 to present. It is the company’s intention to maintain brand leadership in the East and Central Africa market.
TIMELINE OF FUN MEMORIES
The start of our journey
- Start of Glacier Ice Cream’s story, (Dairyland)
- New branch opened in Mombasa
- Dairyland rebranded to cone man logo
- Amore Mia (now Amore) launched as Dairyland’s premium line
- New Dairyland branch opened in Dar es Salaam
- GPL moved into its ultra-modern premises, its current location
- New branch opened in Kampala
- GPL-first and only ice cream brand to be awarded Superbrands status
- Dairyland awarded Halal certification.
- GPL was nominated as one of the top 100 Mid-sized Companies in Kenya for 2009-2010.
- GPL AWARDED ISO 22000:2005 CERTIFICATION
- GPL started using natural colours in most of its ice cream.
- Dairyland launched line of ice cream bars
- Awarded FSSC 22000
- Dairyland opens a chocolate manufacturing plant
- Dairyland re-branded the logo, tubs and colours.
- Dairyland @ 40
- Social Media Award
- AFMAS Award (New Chocolate Brand of the Year)
- Social Media Award
- SOMA Award winner Consumer Products